Bean Social

Mass F.I.T.

Mass F.I.T. is a local gym servicing the Philadelphia area. They were hit hard by the early covid pandemic and are seeking to revamp their social media, remodel their website, and revitalize their gym.

Scenario

Mass F.I.T. was also hit hard by the early covid pandemic bringing their members to an all time low. Before Bean Studio, they did not have any specific social media strategy and did not understand the social media landscape of today. They had worked with social media agencies before, but were left unsatisfied by the results. Bean Studio was hired to manage their social media, create a content strategy, and produce the content (photos and videos). We were also hired to redo their website to improve the user experience and facilitate online payments. We were successful in generating a large increase in reach and engagement for their social media, as well as, creating a website that saw over 90% increase in sales in the later months.

Strategy

• Perform a competitor analysis and audit
• Create a modern and easy to navigate website
• Develop a consistent content strategy to build loyalty of current audience and grow interest from the fitness community
• Increase engagement with new and interesting social media content
• 24/7 Community Management to facilitate authentic interactions with audience